Companies consulting in quality management tend to be either about heaps of red tape or rigid discipline. QSN Quality Management takes a different stance. To QSN, quality management should reinforce the natural flow of human interaction. It should be a means to an end, not a goal in itself. The company desired a visual identity system to reflect that vision. Their current identity was outdated and looked harsh instead of natural.
I designed a complete visual identity system based on naturally flowing lines, using a color palette derived from a grassy landscape. The logo is friendly and fresh, yet bold and present in its lettering. It is as a symbol and word in one, making it very compact yet narrative. The visual system is based on the same principle; flowing lines combined with clear and legible text. The logo design was featured in the LogoLounge Master Library Vol 4.
Identity in print
Correspondence set, business cards, report paper, newsletter, illustration assets.
Frontend websdesign for the corporate website and two sub-brands, social media profiles, presentation slides, letter-templates, report templates.